In this day and age of information overload, consumers are able to learn about anything and everything in every aspect of their lives. Information that used to be privy to the a select few, are now accessible with a few clicks on a touch pad. Arena experts are able to reach a wider audience and impact people outside of their usual network.
This easy access to information can be both a good and bad thing. Good, in that people are able to arm themselves with knowledge and fact check the validity of the information. This is very true in the medical field, where patients are able to self-diagnose themselves, learn about their illness, and the treatments that accompany it; before they step in the doctor’s office. It’s a bad thing when the classic case of “not knowing what you don’t know” occurs. Just because the information is available, it does not necessarily mean that it is the right information. Going back to our medical example, the learned patient presents to the physician’s office armed with everything there is to know about their ailments, only to be told by the physician that is the wrong diagnosis. Who does the patient believe, the all powerful internet with its flashy pictures and graphics or the tired physician who lives and breathes medicine? Undoing a patient’s pre-conceived belief about a diagnosis or illness is time consuming and can be frustrating for both doctor and patient.
Since starting my regenerative medicine practice, I’ve noticed that the patients that come to the office are well informed in stem cell therapies. Most often, they would say they looked it up in the internet from a variety of sources with differing degrees of reputability. Some would have attended a seminar hosted by a “medical person” that they assume that is a physician, but more often it is by a chiropractor, physical therapist, or a marketing professional. Patients are enticed by food and drink, flashy presentations, and a very charismatic speaker. At the end of the presentation, they feel very much informed and confident of what they’ve learned. The patients who have done their due diligence in research eventually reach our office, and we discuss what they know, and we dissect marketing from facts.
As information gets easier and easier to access. I caution my patients with paying attention to the source of the information, much more than the content. A physician who has been practicing in the Musculoskeletal space of medicine will be your most trusted source of information with regards to regenerative medicine treatments for joints and spine injuries. I am a Physiatrist, board certified by the American Board of Physical Medicine and Rehabilitation. I trained at the Walter Reed Army Medical Center in Washington, DC. I am an expert in musculoskeletal injuries and treatments. Of all the tools that I have for treating injuries: exercise, nutrition, medications, joint and spine injections; Regenerative procedures with PRP and Bone Marrow Stem Cells have been the most promising and the most effective.
Let’s start talking, and separate marketing from facts.
For more information on the medical specialty of PM&R and Physiatry, please click the link: What’s a Physiatrist?